Live Social Media Coverage of CII 2nd WomeNation Summit : Inspire For Action

Success Story

9 Million+ Impressions

Gathered for CII 2nd WomeNation Summit with #CIIWomeNation hashtag."


Brand

CII Indian Women Network (IWN)

Event

2nd WomeNation Summit: Inspire for Action

Objective

Creating a Big Buzz on Social Media for CII IWN’s 2nd WomeNation Summit: Inspire for Action Event.

CII IWN wanted to use Twitter’s powerful #hashtag feature to establish its brand and create online buzz around the 2nd WomeNation Summit: Inspire for Action with #CIIWomeNation.

Execution

Step 1 Planning

  • Live Event Coverage Team Allocation
  • Social Media Event Coverage Plan Creation
  • 1 Full Day Hackathon on how to utilize the Twitter to generate maximum buzz for CII IWN Event
  • Twitter Conversation Analysis
  • Event Research and Case Study Analysis
  • Event Hashtag ‘#CIIWomeNation’ Creation

Step 2 Event

Datagrid leveraged Twitter in order to generate pre buzz before, during and after the event and drive conversation for their yearly summit with Women Entrepreneurs, CEO’s, Thinkers, Professors, Bollywood Celebrity, Changemaker and Social Activist. Datagrid live tweeted the proceedings from the event and leveraged the # feature popularity of all the Entrepreneurs, CEO’s, attendees, Social Activist, Bollywood Celebrity and their respective Company/Organization handles to engage with all their fans and followers.

Live Speeches and Q&A Videos of

  • Corporate Speakers like, Mr. Ninad Karpe, Ms. Pallavi Jha, Dale Carnegie India, CII Live, Ms. Rohini Iyer, SHEROS India, Ms. Revathi Roy, Dr. Tanaya Mishra, Ms. Rajkamal Vempati, Raindrop Media and Mr. Amit Chincholikar
  • Artists such as Ms. Sudha Menon, Ms. Lillete Dubey, Dr. Sangeeta Shankar, Ms. Radhika Mukherji, Dr. Pramiti Madhavji and Ms. Sunita Bhuyan
  • Social Activists & Changemaker like Ms. Harshini Kanhekar, Ms. Aarti Naik, Ms. Chetana Gala Sinha, Ms. Annabel Mehta, Ms. Trisha Shetty, Ms. Bhakti Sharma and Ms. Ritu Saini

And many more turned Influencers for the event on Twitter as they retweeted and liked the Live Tweets to generate maximum Reach and Engagement.

Services Used

Digital Branding

Live Event Coverage

Services Used

The #CIIWomeNation managed to garnered following for the 2nd WomeNation Summit: Inspire for Action on Twitter

9,042,187

Millions Impressions

4,542,422

People Reached

711

Tweets

113

Unique Contributors


#CIIWomeNation Contributor by Followers

Most Popular Contributors

By Number of Followers

Live Event Word Cloud

#CIIWomeNation Contributor by Impression

Live Event Highest Impact by Users

Note- All the Analytics Numbers are as per Keyhole, Tweetreach and In-house Social Analytics Tool

Live Event Photos Highlights

Live Tweets Highlights


Looking to Create a Social Media buzz for your next Event? We can help!


Contact Us

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Chakala Road, Andheri East, Mumbai – 400099

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info@datagrid.co.in

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+91-8657992211